Once we had to increase youth awareness of G-Drive — a multi-brand that combines fuel tested in racing conditions, products for the Gazprom Neft gas station network and the Russian racing team. To get it rolling we came up with Captain G-Drive as the “face” of the company. The videos we made with him collected millions of views on social networks, and the hero became an integral part of the brand’s media activities
1 000 000 000
organic views